The annual study by the research agency shows that Amul, Amazon and Coca-Cola were the most-recalled brands on IPL.
India, who were the 127th-ranked men's team in December, dropped 12 places since.
Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.
Whether they live away from their families or with them, all CEOs struggle with work-life balance, says Shyamal Majumdar.
Football usually plays second fiddle to cricket in India when it comes to the popularity of the two sports. But international football has a huge fan base.
Charting out a new growth strategy for India, soft drinks major Coca Cola on Friday said it would turn to the country for its global services in different areas.
There have been several, high-profile name changes in 2007 and interestingly, many of these have been corporate rebrandings, rather than consumer product name changes.
Jon Wilkins, founding partner of Naked Communications, which gives communication consultancy to some of the world's biggest companies such as Coca-Cola, Nestle and Nokia, is looking for people to set shop in India. Initially, he wants to work with only three people here, who have an entrepreneurial spirit & an understanding for brand strategy. He is attracted to India for 3 reasons - India is ready for change, ad market here is growing rapidly and new channels are opening up.
One of the richest persons in the world, Buffett is the chairman and chief executive of the conglomerate Berkshire Hathaway, which has holdings in diverse firms like Coca-Cola and Swiss Re.
Globally, companies like Coca Cola, P&G and Unilever have adopted the performance-based model. In India, the trend is gradually catching on. A Coca Cola India spokesperson said the company is in the process of moving from an input-cost based compensation system for its agency partners towards a value-based one. This model is about paying agencies for results, not activity. HUL refused to comment, citing policy constraints on speaking about remuneration.
...followed by financial services, IT, and sales and marketing.
Coca-Cola and Pepsi, which have triggered books and case studies on the cola war, are ready to battle each other on a new turf in India: fruit drinks. Pepsi is said to be ready with Tropicana Twister, an orange drink, to take on Coca-Cola's Minute Maid, which debuted in India in February and went national in May.
Traders' body says retailers have supported boycott; eateries, supermarkets seek more time to decide.
PepsiCo said on Monday its long-term investment plans for India would not be affected by the pesticide-in-cola controversy that prompted several state governments to ban its products.
Dire warnings that the future wars will be fought over water may come true sooner than anticipated, albeit with a flavour. At least four behemoths, three of them multinationals, will soon mount an assault on the flavoured water market.
Cola brands look for life in a parallel universe. Global majors Coke and Pepsi are going all out to stock up with health and nutrition offerings.
Coca Cola is planning more investments in India on top of its Rs 1000 crore budget for this market. The incremental investment will be made in the next three years. This is with the view of making India amongst Coke's top five markets. Coke regards India as a 'profitable' venture that is adding to the balance sheet of the global giant. India is currently at number 17 in the list of countries where Coke is present and had emerged among the best markets for Coke during 2007.
'In the early years of this century, barely 10 years after liberalisation, drinking Coke was still cool,' notes Uttaran Das Gupta.
Global soft drink giant Coca-Cola has made a pre-merger filing with the US anti-trust regulators regarding a possible acquisition of energy drink maker Glaceau, in which India's Tata Group holds a 30 per cent stake.
The state government of Karnataka has filed a case against Pepsico India under the Prevention of Food Adulteration Act, 1954, owing to the presence of pesticides beyond the permissible level in Mirinda and Pepsi brands of soft drinks.
Coca Cola is pumping in about $250 million to consolidate its bottling operations in India.
Coca-Cola's sports-loving CEO on the strategy that has helped him steer the soft drinks giant out of various crises.
The court upheld the contention of the two soft drink companies that the state government had no jurisdiction to impose a ban on manufacture and sale of their products.\n\n
Coke looking to buy US firm; may lead to Tatas selling their stake.
With Doordarshan opting out of the simultaneous coverage of the India-South Africa three-test match series, sports channel Neo Sports the exclusive telecast rights holder for the series hopes to rake in Rs 70 crore in advertising revenue. Neo Sports has eight on-air sponsors (two co-sponsors and six associate sponsors). Coca-Cola, Airtel, Hero Honda, Pidilite and Asian Paints are putting about Rs 26-28 crore, while the remaining amount will come from spot selling.
Mature markets globally have either become saturated or have slowed down. The emerging markets have therefore become strategically important for these companies. The contribution of Indian operations to the global sales of these multinational behemoths is still small -- 1.5 to 3 per cent -- but this share is bound to grow given the buoyancy in the Indian market.
For 2020, 13 brands are said to be on board already and advertising rates have been fixed at a premium of 10-15 per cent over 2019.
In 2012, Akula quit as chairman of Bharat Financial Inclusion (formerly SKS Microfinance), which he'd founded and led to a successful initial public offering
The International Public Health Team of the Americas, that had visited Plachimada, has called upon the Kerala government to immediately withdraw all support to the Coca-Cola plant and to make 'Kerala free from Coke and Pepsi.'
Analysts remain sceptical on the profitability from freighter business, saying that once normal air transport resumes and there's abundant belly capacity, the traditional economics of air cargo may not be that lucrative.
Greenwashing is making misleading or false environment-friendly claims about a product. Consumers in India currently do not have any way of telling whether a claim is authentic or greenwashing. And one never hears of action against any company for making false claims of being environment-friendly.
A legal notice was served to Pepsi and Coca-Cola asking them to immediately stop their sales in India or else face $10 billion in damages on the grounds of causing health hazards.
Iron-rich noodles and vitamin-rich beverages are some products launched by segment majors
Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan.
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